Job Description:
We are looking for a skilled Digital Marketing Specialist to join our growing team. This role involves planning, executing, and optimizing digital campaigns across various platforms to increase traffic, engagement, and sales. You’ll work closely with the marketing team to create content, manage PPC campaigns, and analyze the performance of digital channels to ensure campaign success.
Responsibilities:
- Create and implement paid search, display, and social media advertising campaigns
- Conduct keyword research and optimize campaigns for SEO
- Track and analyze the performance of digital marketing efforts using tools like Google Analytics
- Manage content creation for blog posts, social media, and email campaigns
- Report on ROI, KPIs, and provide recommendations for improvements
- Collaborate with other teams to align digital marketing efforts with company objectives
Requirements:
- 2+ years of experience in digital marketing or a similar role
- Experience with Google Ads, Facebook Ads, and other advertising platforms
- Strong understanding of SEO, SEM, and web analytics tools
- Knowledge of email marketing platforms (Mailchimp, ActiveCampaign)
- Excellent written and verbal communication skills
- Ability to work independently and meet deadlines
Preferred Skills:
- Google Analytics and Google Ads certification
- Experience with content management systems (WordPress, Wix)
- Knowledge of graphic design tools (Canva, Adobe Creative Suite)